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Was ist das? German Workers Get Paid Time Off to Play the Year’s Biggest Video Game
Instead of calling in sick for the November 19 launch, German employees can book a 3-day accredited course built around the game.
That Cable Junk Mail You’re Getting? It’s Great as a Paper Crane
Bray & Co’s Junk Mail Makeover for Fidium Fiber Internet turns the mailers cable companies keep sending into cranes, airplanes and fortune tellers
A Bengals Fan in Iceland Set Off an Agency Swap
Curiosity sent a design director to Reykjavik, Brandenburg sent a founder to Cincinnati and the swap may become an employee benefit
McKinney Health Built a Practice on Listening
Laura Catalusci joins to lead L.E.A.P., an ambassador program built on ongoing conversations with the people living the health story
Cup Noodles Gave Its Socials to a Vampire
Cornett hands Cup Noodles’ social channels to a 300-year-old influencer with one small problem
Filterbuy’s Air Filter Ad Starts Normal. Then It Gets Gloriously Unhinged
PDA’s national push for the brand opens as a tidy home-care ad. By the end there’s a moose in the doorway and some amorous bunnies in the bedroom
70% of Perimenopause Brands Are Run by Men
Ritual and Giant Spoon turn that stat into a four-part harmony — then let Jackie Tohn shut it down.
Bensimon Byrne’s New Pitch: Do Less, on Purpose
The Toronto indie relaunches as a creative intelligence company, armed with Ipsos data on why marketers struggle to commit to fewer priorities
Truly Lost Is Merch for Fans Who Don’t Watch.
Party Land and Truly Hard Seltzer built a sportswear line for everyone at the game who has no idea what’s happening
Lufthansa Shows Its Premium Side, 1 Detail at a Time
Serviceplan’s new global campaign skips the luxury clichés and zooms in on what guests can see, taste and feel onboard
The Quarterback Slide Deserves a Stat Line
King’s Hawaiian and Erich & Kallman recruited Eli Manning for a petition to make sliding an official football statistic.
Corner Table Creative Put “Wifey Material” on a Wanted Poster
Upward relaunches as the home of modern courtship, with a new identity and a “Wanted for Life” campaign built for singles who say marriage out loud
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