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The editorial showcase for indie agencies and creatives. Kyle O’Brien writes the ones that light him up. Published on indieagency.news.
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Argonaut Releases First U.S. AI-fueled Work for Financial Platform Xero
Xero is driving global expansion with 600 AI-powered campaign variations.

Cornett Sends Families Into Orbit to Save LEGOLAND From a Giant LEGO Asteroid
‘LEGOLAND Needs You’ turns the new Galacticoaster into a cosmic rescue mission where kids build the ship, ride the ride and save the parks

IndieHQ Members Show Up Big Across the 2026 Small Agency Awards
31 IAN members are among Ad Age’s 2026 winners — a category-by-category roll call.

Behind Highdive and KFC’s Jackass 4th of July Fireworks
The campaign is a collaboration between KFC and ‘Jackass: Best and Last’

Forget the Green Jacket. This Golf Trophy Is a Lab Coat.
How TiNY turned American Century’s purpose into a wearable trophy for the sport’s biggest celebrity tournament

Standard Practice Rewrites the Hunger PSA
A Boulder indie, a donated Bob Dylan track and a hunger-free American summer

Fireworks Send Dogs Running. Wienerschnitzel Has the Vest for it
INNOCEAN USA reworks Wienerschnitzel’s Wiener Nationals racing vests into calming vests for rescue dogs facing Fourth of July fireworks.

Where Eagles Dare Bought All of Karate Kid for a Midas Spot
The Pittsburgh indie shop turned Midas’ 70th anniversary into an 80s montage starring William Zabka — and yes, they had to license the entire Karate Kid IP to do it

How This Rebrand Survived the Cracker Barrel Effect
FUSE Create renamed 70-year-old American Student Assistance to Brightbound — then stuck the landing while the rest of rebrand-Twitter was on fire

No AI. No Shortcuts. Good Conduct Hand-Built Go Raw’s Breakout Spots
Denver’s Good Conduct swaps software for hand-crafted latex in Go Raw’s first national campaign after 22 years

SuperBloom House’s 5th-Birthday Move? Open a Shop and Give the Artists All the Money
Inside Flower Shop — the agency’s new quarterly capsule store, kicked off with Chuck Anderson of NoPattern Studio.

Gus Turned Its Office Into a Tattoo Parlor. People Left With Permanent Ink
The Lower East Side creative strategy shop honored its space—a former tattoo parlor—with a Friday the 13th flash night.
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