Indie Work
Indie Work Showcase

Great work.
Told by the people who made it.

The editorial showcase for indie agencies and creatives. Kyle O’Brien writes the ones that light him up. Published on indieagency.news.

Latest showcases

Fresh off the page

302 published to date
Xero is why you cant be stopped. Xero logo at bottom.
August 25, 2026

Argonaut Releases First U.S. AI-fueled Work for Financial Platform Xero

Xero is driving global expansion with 600 AI-powered campaign variations.

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August 6, 2026

Cornett Sends Families Into Orbit to Save LEGOLAND From a Giant LEGO Asteroid

‘LEGOLAND Needs You’ turns the new Galacticoaster into a cosmic rescue mission where kids build the ship, ride the ride and save the parks

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A silhouetted figure holds up a megaphone before a colorful crowd and abstract background with a red sun and yellow spotlight.
July 23, 2026

IndieHQ Members Show Up Big Across the 2026 Small Agency Awards

31 IAN members are among Ad Age’s 2026 winners — a category-by-category roll call.

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Johnny Knoxville
July 13, 2026

Behind Highdive and KFC’s Jackass 4th of July Fireworks

The campaign is a collaboration between KFC and ‘Jackass: Best and Last’

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A tailor adjusts a man's crisp lab coat in front of a mirror. The man wears a light-colored tie and smiles, while the tailor appears focused on his work.
July 9, 2026

Forget the Green Jacket. This Golf Trophy Is a Lab Coat.

How TiNY turned American Century’s purpose into a wearable trophy for the sport’s biggest celebrity tournament

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A child eats at a table with a bowl and glass of milk while another looks in through the window. Text reads: 1 in 5 kids in America faces hunger. Standard Practice presents this Hunger PSA to highlight a widespread issue.
July 6, 2026

Standard Practice Rewrites the Hunger PSA

A Boulder indie, a donated Bob Dylan track and a hunger-free American summer

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A brown puppy wearing a navy vest with patches lies on a speckled ground near a metal fence.
July 3, 2026

Fireworks Send Dogs Running. Wienerschnitzel Has the Vest for it

INNOCEAN USA reworks Wienerschnitzel’s Wiener Nationals racing vests into calming vests for rescue dogs facing Fourth of July fireworks.

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Black background with bold white text: How Midas Got Karate Kid Energy at 70. Indie TV logo and Indie Work Showcase appear at the bottom. An eagle graphic is on the left.
May 12, 2026

Where Eagles Dare Bought All of Karate Kid for a Midas Spot

The Pittsburgh indie shop turned Midas’ 70th anniversary into an 80s montage starring William Zabka — and yes, they had to license the entire Karate Kid IP to do it

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Black background with white text reading Renaming 70 Years of Trust, along with FUSE CREATE and Indie TV logos and the words Indie Work Showcase.
May 9, 2026

How This Rebrand Survived the Cracker Barrel Effect

FUSE Create renamed 70-year-old American Student Assistance to Brightbound — then stuck the landing while the rest of rebrand-Twitter was on fire

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A woman in a yellow shirt looks down with a serious expression in a grocery store aisle, perhaps searching for Hand-Built or Go Raw products, while a child is visible in the blurred background.
April 10, 2026

No AI. No Shortcuts. Good Conduct Hand-Built Go Raw’s Breakout Spots

Denver’s Good Conduct swaps software for hand-crafted latex in Go Raw’s first national campaign after 22 years

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April 7, 2026

SuperBloom House’s 5th-Birthday Move? Open a Shop and Give the Artists All the Money

Inside Flower Shop — the agency’s new quarterly capsule store, kicked off with Chuck Anderson of NoPattern Studio.

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April 6, 2026

Gus Turned Its Office Into a Tattoo Parlor. People Left With Permanent Ink

The Lower East Side creative strategy shop honored its space—a former tattoo parlor—with a Friday the 13th flash night.

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