The story Answer as much or as little as feels honest. Rough drafts are fine — Kyle will shape them.
1. Tell us about the brief. *
What was the ask? What was the problem to solve?
2. Tell us about the strategy. *
The insight, the angle, the frame you built the work around.
3. How do the creative and strategy connect? *
The through-line. How does the execution deliver on the thinking?
4. Tell us about the process. Any surprises? *
The making-of. Detours, breakthroughs, the parts you can't plan.
5. What lessons came out of this project? *
What you'd tell someone starting a similar one tomorrow.
6. What's the best way to sell in great work ideas to clients? *
Any tactic, ritual, or magic that got the brave version through.
7. Anything else you want to share?
Optional. Context, side notes, a favorite detail.
Media + credits Paste links — one per line. Kyle pulls what he needs.
Video links
Case film, hero spot, cutdowns. YouTube, Vimeo, Frame.io.
Image links
Hero, key visuals, OOH, screengrabs. Bunny, Dropbox, Drive.
Other links
Landing pages, PR coverage, live experiences.
Credits
Who made this? Agency, freelancers, production partners.